Quote of the Day

In our age there is no such thing as 'keeping out of politics.' All issues are political issues, and politics itself is a mass of lies, evasions, folly, hatred and schizophrenia.-- George Orwell

“I would rather be a swineherd at Amagerbro and be understood by the swine than be a poet and be misunderstood by people.” ― Søren Kierkegaard, Either/Or: A Fragment of Life

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Sunday, September 25, 2016

What's in a Name

Trump has made his fortune by marketing and selling his name. He slaps his name in large bold letters on Trump Tower, Trump Airlines, Trump Steaks, and so on. He has even managed to get his name on property he doesn't own!

The name Trump is his brand, his product; he sells his name. When he seeks financial backing for a project, he insists that he be paid very well for the use of his name, even if his name is used just to get investors or bank loans. The condition is that he gets paid for the use of his name, even if the project fails and goes into bankruptcy. Time and again, his companies have gone bankrupt; but though others — builders, employees, investors —  lose money, Trump is always paid for the use of his name.

What it is about the name “Trump” that sells, and would it sell if it were changed a bit?--GL

While we're at it, Clinton is a little too close to "clit" for comfort, and Trump reeks of triumphalism.

I think Election 2016! is straining everyone's brain.


TS

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